![]() That’s fine, as most email copywriters craft this carefully.īut if your preview text shows instructions on how to read the email online or unclickable links to your social media profiles, then you’re wasting an opportunity. Often, this shows part of the first line of the email. That’s the piece of text that tells subscribers more about the content of your email. With modern email clients, it’s not just the subject line that sells people on opening your email. Check out our list of the best email subject lines for inspiration. Sure, it’s a lot to ask from a single email subject line, but you can do it. People open your emails if they feel they will benefit, if they’re worried about missing out, or if you present compelling evidence about why they should. Perfecting the subject line can be the difference between recipients opening your email, deleting it or, even worse, reporting it as spam. If you’re wondering how to do email marketing right, the best place to start is with the email subject line. ![]() Or, check out this post on the most current email marketing statistics. ![]() ![]() Recommended Resources Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. The good news is that by the time you’ve finished reading this guide, you’ll know the secrets of improving conversions from email marketing so that you can get more leads and sales. Part of both is understanding how to create high-converting copy. Are you writing email marketing copy that’s just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. ![]()
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